I'm currently looking at submitting a manuscript to a small publisher, and their submission requirements say that they'd like a file containing "ideas for promotions" attached to the query email. My n00b question is basically... what exactly should be on here? Should I be elaborating on connexions with local bookstores, a background in print/web design, and a presence on several different social networking/media platforms? Or are they looking for something different? Also, how should this file be formatted?
Any tips/pointers would be greatly appreciated!