Query Tracker Community
May 21, 2013, 03:59:05 PM *
Welcome, Guest. Please login or register.

Login with username, password and session length
News:
 
   Home   Help Search Login Register  
Note: This forum uses different usernames and passwords than those of the main QueryTracker site. 
Please register if you want to post messages.

This forum is also accessible by the public (including search engines).
Pages: [1] 2 3 4   Go Down
  Print  
Author Topic: Self-Published Authors Hit It Big With E-Books...  (Read 5004 times)
WhiteGardenia
Hero Member
*****

Karma: 49
Offline Offline

Posts: 219



WWW
« on: December 14, 2011, 02:43:23 AM »


December 13, 2011 article in USA Today: 

"Self-Published Authors Hit It Big With E-Books -- And in the process, they're revolutionizing the publishing industry"

http://ee.usatoday.com/SUBSCRIBERS/LandingPage/LandingPage.aspx?href=VVNBLzIwMTEvMTIvMTM.&pageno=MzM.&entity=QXIwMzQwMQ..&view=ZW50aXR5 

 writer
Logged

"Like a compass needle that points north, a man's accusing finger always finds a woman. Always..."
--Khaled Hosseini, A Thousand Splendid Suns
.
I'm on Twitter!  http://twitter.com/whitegardenia27
shadowwalker
Full Member
***

Karma: 29
Offline Offline

Posts: 90


« Reply #1 on: December 14, 2011, 09:18:39 AM »

Another author who had already 'made it' via commercial publishing and now is going the self-publishing route. Not exactly the debut author becoming rich by thumbing their nose at the publishing industry.

Sorry if I sound cynical but every time I read one of these things, it makes me cringe. Happy for that author, sad for the many unknowns who will take this to mean they've found their way to Money Mountain...
Logged

“I'd rather be a could-be if I cannot be an are; because a could-be is a maybe who is reaching for a star. I'd rather be a has-been than a might-have-been by far; for a might-have-been has never been, but a has-been was once an are.” - Milton Berle

Boycott Amazon
longknife
Hero Member
*****

Karma: 176
Offline Offline

Posts: 860


« Reply #2 on: December 14, 2011, 11:41:18 AM »

And another USA Today article is @ http://www.usatoday.com/life/books/news/story/2011-12-14/self-published-authors-ebooks/51851058/1
Logged
WhiteGardenia
Hero Member
*****

Karma: 49
Offline Offline

Posts: 219



WWW
« Reply #3 on: December 14, 2011, 01:19:23 PM »

@lvcabbie, it's the exact same article as the one I posted above... lol 
Although it is more colorful!

.
Logged

"Like a compass needle that points north, a man's accusing finger always finds a woman. Always..."
--Khaled Hosseini, A Thousand Splendid Suns
.
I'm on Twitter!  http://twitter.com/whitegardenia27
WhiteGardenia
Hero Member
*****

Karma: 49
Offline Offline

Posts: 219



WWW
« Reply #4 on: December 14, 2011, 01:20:37 PM »

@shadowwalker,
I think for some writers, they exhaust all efforts to find an agent and they just want to see their book in print. 
It's not always about the money IMO.  However, you make a good point...
Logged

"Like a compass needle that points north, a man's accusing finger always finds a woman. Always..."
--Khaled Hosseini, A Thousand Splendid Suns
.
I'm on Twitter!  http://twitter.com/whitegardenia27
bodwen
Hero Member
*****

Karma: 1158
Offline Offline

Posts: 2217



« Reply #5 on: December 14, 2011, 04:56:53 PM »

What the article fails to mention is that at 35c a pop you'd have to sell more than 14,285 e-copies to match the modest advance of $5,000.  So if you're writing for money, the traditional route is still the way to go.  The people who get rich in a goldrush are not the prospectors, but rather the people selling picks and shovels.

But there is no better time to be an artisen, and see a book in print exactly the way you envisioned it.
Logged

longknife
Hero Member
*****

Karma: 176
Offline Offline

Posts: 860


« Reply #6 on: December 16, 2011, 12:07:15 PM »

Sigh!
The main thing is that "traditional publishing" is undergoing major changes - just like most things with the awesome technical advances we are seeing.

I think the main thing is that readers are no longer awed by stuff put out by the big publishing houses. More and more small prints are doing quite well - especially in the digital media area. IMHO the publishers who do well will be those who take advantage of ebooks, websites, and POD. The traditionalists who still want a "real" book in their hands must be served as well as the growing numbers of people using iPads, iPhones and all the other electronic items.

[That's why I'm pleased with my current publisher - my novels will come out in hardcopy as well as digital.]
Logged
bodwen
Hero Member
*****

Karma: 1158
Offline Offline

Posts: 2217



« Reply #7 on: December 16, 2011, 04:09:47 PM »

I totally agree.  I'm sure that when the Gutenburg press came out, a lot of scribes thumbed their noses at it, insisting that no book would be taken seriously if it wasn't written out by hand...

But I don't like how these articles suggest that selfpublishing is quick and easy money.
« Last Edit: December 16, 2011, 04:11:19 PM by bodwen » Logged

longknife
Hero Member
*****

Karma: 176
Offline Offline

Posts: 860


« Reply #8 on: December 17, 2011, 09:42:01 AM »

I totally agree.  I'm sure that when the Gutenburg press came out, a lot of scribes thumbed their noses at it, insisting that no book would be taken seriously if it wasn't written out by hand...

But I don't like how these articles suggest that selfpublishing is quick and easy money.

In no way!
I read the blogs of some of these writers and they spend hours daily on social media sites publicizing themselves and their books!
And, they better have a good product or nobody will buy it. That takes lots of work and effort.
Logged
jdkinman
Newbie
*

Karma: 12
Offline Offline

Posts: 14


« Reply #9 on: February 12, 2012, 10:48:51 AM »

Quote
I read the blogs of some of these writers and they spend hours daily on social media sites publicizing themselves and their books!
And, they better have a good product or nobody will buy it. That takes lots of work and effort.

Same thing goes for traditionally published books.

In today's world, publishers simply aren't putting a lot of time and effort into publicity and marketing, and the majority of agents in today's traditional publishing world are one-hundred percent clueless as to how to market their clients other than at "conference, gatherings, book-signings and word of mouth."

Conferences take money, and a new/first-time author's advance is typically not enough to cover those costs.

Gatherings? Right. Head down to your local library and pitch yourself and be sure to mention you have a literary agent--albeit one that 99% of everyone OUTSIDE of the publishing industry has no clue to who she/he is.

Book signings? OK, so after your mom and dad, kids and a few friends show up, and after the usual book-store groupies have left, who is left for you to sign books for without some good advance publicity explaining who you are and what your book is about?

Word of mouth works both ways. As much as it can help you ("Awesome book, must read, I couldn't set it down and read for four straight days until I was finished. Highly recommend!") it can work against you just as effectively ("Didn't make it past page 3. Too dull, horrible writing. Rest of book is being used to soak up the oil stain underneath my son's pickup truck in the driveway.")

At the end of the day, an agent's job is to get your book published, and a publisher's job is to get your book in print and distributed. It's still the author's responsibility to wear out the shoe leather and the letters off the key caps promoting themselves--that is, IF you want to sell your book as a first time/newly published writer.

The problem with the industry is that the primary thing standing between a well-written, highly likely to succeed and sell well book and it getting published is the subjectivity of literary agents. . . "the old guard."

Editors used to be the "old guard" but have now given way to literary agents (a huge number of whom used to be editors, how ironic) and while the industry has been busy with self-congratulatory back-slapping parties at new book releases, a plethora of "new age" talent has emerged but is not falling in lockstep with the established guard.

This is the same "new age" group responsible for the development and popularity of things like iPads, iPhones/smart phones, laptop computers, e-readers, et al. No, they didn't necessarily invent those devices, but they embraced them when the traditional marketers thought they would shun them--simply because of age and tradition.

New world out there. If today's traditional publishers and literary agents don't adapt and change their ways, they'll become tomorrow's new alternative energy source.  Smiley
Logged
shadowwalker
Full Member
***

Karma: 29
Offline Offline

Posts: 90


« Reply #10 on: February 12, 2012, 03:39:30 PM »

The problem with the industry is that the primary thing standing between a well-written, highly likely to succeed and sell well book and it getting published is the subjectivity of literary agents. . . "the old guard."

I could see your point (and somewhat agree) up until this (and through the end of your post) - and then I knew. You've been listening to the SP gurus, haven't you? C'mon, 'fess up!  Grin
Logged

“I'd rather be a could-be if I cannot be an are; because a could-be is a maybe who is reaching for a star. I'd rather be a has-been than a might-have-been by far; for a might-have-been has never been, but a has-been was once an are.” - Milton Berle

Boycott Amazon
jdkinman
Newbie
*

Karma: 12
Offline Offline

Posts: 14


« Reply #11 on: February 12, 2012, 08:57:59 PM »

The problem with the industry is that the primary thing standing between a well-written, highly likely to succeed and sell well book and it getting published is the subjectivity of literary agents. . . "the old guard."

I could see your point (and somewhat agree) up until this (and through the end of your post) - and then I knew. You've been listening to the SP gurus, haven't you? C'mon, 'fess up!  Grin

 Smiley   In all honesty, yes AND no.

I'm a retired advertising creative guy who's also been published in a variety of mediums. I've had relationships with agents--one good, one nightmarish. The latter experience taught me that for the (then) ten percent outlay off the top I paid an agent, I could get the same services (legal, contract negotiation, publicity, etc) for about two percent by hiring my own attorney, then handling my own publicity.

Right now, I'm in the process of querying agents for a fiction novel, but am old enough and experienced enough to realize that based upon the subject matter (of the novel), finding an agent who "likes" it is paramount to looking for a needle in a haystack built of straight pins. Lots of look-alikes, but only one real deal.

I'm not all that patient or understanding when it comes to politically correct subjectivity.

The book business is a for-profit industry, which is perhaps why it's barely limping along right now. Too much subjectivity based upon subject matter/content and a lot of good stuff isn't making it past the "old guard," which is today's literary agent.

As I stated somewhere else, I have three close associates who are all making at or above six-figures from their own self-published works after racking up almost one-thousand rejections from literary agents. Some of the actual "personalized" rejections were brutal, such as "nobody will EVER read this. Too much testosterone, no audience."

That one e-book is selling in over two-dozen countries and my friend is finishing up the screenplay adaptation. He owns ALL the rights to his work, by the way.

Don't get me wrong. Literary agents have it tough as well. Lots of garbage out there. Lots. For ages, anyone who could compose a complex sentence has always fancied themselves as an author, a professional writer. Believe me, I saw it for several decades on Madison Avenue.

I do pity a lot of literary agents and shudder to think of some of the stuff they get. But on the other hand, hey, THEY chose their line of work, not us. And it is ultimately US, not them, who generate the product that results in income. So the disrespect and snipes and outright rudeness that comes from a growing number of agents is a big part of what is pushing more and more talented writers to self-publishing.

Bad writers will self-publish, but fact is, bad writing is just that and it's not going to sell or last long. Give readers credit--they know what they like, and with today's internet, they can also review what they like, as well as what they think stinks.  Smiley

The goal of every professional writer is to have people, lots of them, read their work and conversely, pay for the words we labor over day after day.

When literary agents become "too busy" or "swamped" to the point that they arbitrarily dismiss ninety-nine percent of everything that hits their e-mail In Box, then smart writers will gravitate to self-publishing. And they will succeed, as we're seeing.

Readers will always continue to demand quality material to read, and writers will always continue to meet that demand. In the middle are the agents and publishers, too jurassic industries who have refused to change and for whom change is now threatening their existence.

There will always be paper books, but in ten years, it is easy to speculate that more than three out of every four quality books will be available primarily as e-books. It's not unreasonable to see today's publishers as being a catalyst for that happening as well. If you can see the same readership for less than ten percent of the cost of producing an "ink and paper" book, then that's a win-win for everyone.

Conclusion? Smart writers will study self-publishing and its opportunities every bit as hard as they study the publishers and world of literary agents, and then decide which is the best venue for their work.

 Smiley
Logged
shadowwalker
Full Member
***

Karma: 29
Offline Offline

Posts: 90


« Reply #12 on: February 12, 2012, 09:46:25 PM »

Yes, as I noted, it's clear you've been paying attention to the SP gurus (they're the ones who typically can't discuss self-publishing without derogatory statements about trade publishing, as in 'jurassic'). If you hadn't paid quite so much attention, however, you'd realize that trade publishing is not going the way of the dinosaur, and that trade publishers are just as 'into' the new technologies as the self-publisher. The only differences are 1) they have tens of thousands of books to deal with, not just a handful, and 2) they're actually making sure these books are properly transitioned from paper to digital, not just randomly checking a page here or there - ie, quality assurance. So yes, it took a little more time. But they're hardly dying on the vine.

I do agree with your last statement - the wise author will look carefully at both trade and self-publishing. And they'll learn who to listen to and who's just blowing hot air to justify their own decisions.

Oh, and just a slight correction - it's just "novel", not "fiction novel". Smiley
Logged

“I'd rather be a could-be if I cannot be an are; because a could-be is a maybe who is reaching for a star. I'd rather be a has-been than a might-have-been by far; for a might-have-been has never been, but a has-been was once an are.” - Milton Berle

Boycott Amazon
jdkinman
Newbie
*

Karma: 12
Offline Offline

Posts: 14


« Reply #13 on: February 13, 2012, 11:38:29 AM »

Yes, as I noted, it's clear you've been paying attention to the SP gurus (they're the ones who typically can't discuss self-publishing without derogatory statements about trade publishing, as in 'jurassic'). If you hadn't paid quite so much attention, however, you'd realize that trade publishing is not going the way of the dinosaur, and that trade publishers are just as 'into' the new technologies as the self-publisher. The only differences are 1) they have tens of thousands of books to deal with, not just a handful, and 2) they're actually making sure these books are properly transitioned from paper to digital, not just randomly checking a page here or there - ie, quality assurance. So yes, it took a little more time. But they're hardly dying on the vine.

I have to respectfully disagree with a couple of points.

The first agent that represented me in a non-fiction publication had a background and education in business. In fact, during that time if you looked at the backgrounds of most agents prowling the streets of New York, you saw very few "under-40's" in terms of age, a majority had degrees in business or economics with minors in English or communications. A large number of them came from working-class families with blue collar backgrounds. Their job was to find, market and represent salable writers to the publishing houses.

If you look at today's crop of literary agents, almost all of them have backgrounds in academia with degrees in English, literature, MFAs from no-name schools in "fine arts writing" with the majority having never been published in anything outside of a closed society campus writing club (translation: no real world experience), are well under forty years of age, have never held a "real" job outside of pitching manuscripts, and come from families in which they could afford to do free internships (in NYC, that's expensive, by the way) and live on a commission-only job until they got settled in, etc.

The above didn't come from me, by the way--it came from two of the writers I've mentioned who are enjoying tremendous success in self-publishing and who consigned the research project comparing literary agents today with agents of forty years ago.

Nothing against academia. I've been a guest lecturer and a visiting instructor at four different major universities in their journalism and advertising programs (I do not have my PhD, so cannot be a full-fledged professor). I thoroughly enjoyed teaching the students what the world of advertising and marketing held for them and the challenges.

Now. . . as for as trade publishers not going the way of the dinosaur? Look again. Whenever you see mergers occurring (ie Pinnacle and others being absorbed into Kensington), mergers do not happen because a business is financially sound and strong. Mergers are almost always predatory--the stronger taking over the weak. Business has its own Darwinistic rules and they are just as unforgiving as those in the jungle.

However, the intelligent will always outlive and outlast the strong. Smart people find ways to get strong people to work for them. There ARE publishers out there who ARE polishing up their crystal balls and making great strides into the future of e-publishing, as it makes just plain smart financial sense.

But ink and paper books ARE going the way of the dinosaur, and not just in fiction, but in trade categories as well.

We live in a society, and world, of instant gratification. I want it now. I NEED it now. I will HAVE IT NOW. With iPhones, iPads, laptops, e-readers, the internet, a cell-phone tower every hundred feet, etc., technology is allowing for instant gratification.

Couple of weeks ago, Apple sent out an upgrade for OS10.6 that basically crashed every computer in the world that was running apps that used a Rosetta format. Long story short, it was catastrophic for a lot of folks who relied upon their computers for business and income. They were dead in the water. Apple came out with a patch some forty-eight to seventy-two hours later, and it worked.

BUT, within hours of the crash, there were already groups of independent computer programmers and enthusiasts identifying the problem and coming up with their own solutions--and posting them on online venues where the information and fix were instant.

Two things to this:

1. If the programmers had taken the "traditional" route, they would've contacted Apple, gone through the "process" and waited to see if Apple actually believed them, listened to them, or summarily rejected them--even though they had a viable, provable, workable fix to Apple's problem.

2. A lot of folks, moi included, lost a lot of faith in Apple. I was at an agency in New York when we got our first Macintosh computers in 1985, and have been a fanatically loyal Apple guy ever since. I'll still buy and own Apple computers, exclusively, but I've thrown out my kool-aid.

This is a pretty good analogy to today's publishing industry.

Used to be that agents and editors were the only way to get your novel published and you had to trust them to represent your best interests. Those days are gone. 

If you write a fiction novel that is based upon something current, such as an election, a world conflict, etc., by the time you go the traditional route of two to three hundred rejections, sending in partials only to hear nothing for months on end, then get rejected, OR after all of that, you get represented then the process starts over with a publisher (writes, re-writes, hurry up and wait), any semblance to the current event you've written about is long gone. You can THEN be rejected for "Well, this novel just isn't relevant."

Now, if you're writing literary fiction or romance or historical fiction, then your time ratio for query to publication means little. But if you're writing for young adult (where trends and fashions and even language can change from year to year) or contemporary fiction or political thrillers, then there are times you need to be in print far quicker than what the traditional avenue have ever allowed for most folks.

This is where the (publication) industry is behind the curve--they can, and often do, do this for non-fiction, but never for fiction.

Our society is moving quicker, not slower. This is where self-publishing, in my opinion, will overtake the traditional ways of publishing.

Quote
I do agree with your last statement - the wise author will look carefully at both trade and self-publishing. And they'll learn who to listen to and who's just blowing hot air to justify their own decisions.

Oh, and just a slight correction - it's just "novel", not "fiction novel". Smiley

(contemporary novel, fiction novel, YA novel, thriller novel. . . I'm from Texas. We butcher language something awful.)

Agree completely. A writer should look at everything they've invested in their book--be it non-fiction or fiction, and then explore and research the avenues open to them AS WELL AS their own abilities to help facilitate getting their manuscript published.

Example: You get a $10,000 advance. Your agent gets 15% or $1500, and that will be less any mailings or photocopies they make (which I don't understand how all these "green" agencies can rack up so much in photocopying expenses when they "recycle" all paper queries and correspondences. . .  Smiley). For that $1500, you get an agent who has reviewed your contract with the publisher, the publisher has given your book an IBSN, cover art and an editor to work with you. The publisher will pay you 10% against your advance for the first five thousand copies sold, then 12.5% from five to ten thousand copies, then 15% for anything over ten thousand copies--provided they EVEN PUBLISH additional copies. No guarantee of that, by the way.

For $1500, you can:

--have an attorney who specializes in intellectual property rights review your contract with the publisher for between $200 and $350.

--get an IBSN for $125

--hire an independent or retired editor to review your manuscript for between $300 and $600.

--hire an art director to design your cover for between $100 to $200.

That's $700 on the low end $1275 on the high end--still less than the commission you just paid an agent, who basically only read/re-read your manuscript and suggested revisions, then got you sold to a publisher. And yeah, getting sold to a publisher IS a big deal and probably worth the commission alone.  Smiley

For many writers, having an agent is the best way to go. For many other writers, having an agent is the most stifling, non-profitable way to go. It's up to each writer to decide and determine what is best for them and the project they're wanting to see into publication.

I quit drinking kool-aid back before I turned ten-years-old, and you don't want to know how many decades ago that was. Smiley So I'm not blindly hyping self-publishing or viciously degrading literary agents and publishers. Instead, I'm trying to get writers to think, to explore, to research on what is best for them.

Self-publishing is a lot of work. A LOT. My three friends and former colleagues devote no less than three to five hours a day to their publicity and networking efforts, but again, all three are reaping over $100,000 apiece for their efforts, and they have retained ALL rights to their work, with one getting ready to negotiate screenplay rights and another just having sold his foreign rights to a traditional publisher in the UK.

Would that have happened with the traditional literary agent and publisher? Absolutely not, and between them, they have the almost one-thousand rejections to prove it.

Competition is good, and for decades and decades, publishers and literary agents have had no competition, no other way to get your book into print, to get read, to get paid for it. Now there is a new way and many in the old guard don't like it. It's making them re-examine how they look at things and how they do things. Smiley

(By the way, I'm enjoying the conversation. The more we look and learn, the more we prosper and grow. Good stuff.)
« Last Edit: February 13, 2012, 11:41:11 AM by jdkinman » Logged
shadowwalker
Full Member
***

Karma: 29
Offline Offline

Posts: 90


« Reply #14 on: February 13, 2012, 12:38:40 PM »

The above didn't come from me, by the way--it came from two of the writers I've mentioned who are enjoying tremendous success in self-publishing and who consigned the research project comparing literary agents today with agents of forty years ago.

Ah, see I was going to ask for your sources on the agent backgrounds - but obviously having two self-publishers say so makes up for that. ;)  You understand, of course, that this is the problem I've tried pointing out with self-publishers - it's anecdotal for the most part, or out and out speculation (possible versus probable). I could just as easily say that most agents have been in the publishing field for many, many years - but I'd be neglecting to note it was most agents I've looked up.

Now. . . as for as trade publishers not going the way of the dinosaur? Look again...

But ink and paper books ARE going the way of the dinosaur, and not just in fiction, but in trade categories as well.


Again - your opinion and not really backed up by any facts. Kinda reminds me of the "paperless society" - and how long have we been waiting for that?

Used to be that agents and editors were the only way to get your novel published and you had to trust them to represent your best interests. Those days are gone. 

One could always self-publish one's novel. The only thing that's changed is the ebook format which makes it easier and quicker to do so - which is not necessarily a good thing.

If you write a fiction novel that is based upon something current, such as an election, a world conflict, etc., by the time you go the traditional route of two to three hundred rejections, sending in partials only to hear nothing for months on end, then get rejected, OR after all of that, you get represented then the process starts over with a publisher (writes, re-writes, hurry up and wait), any semblance to the current event you've written about is long gone. You can THEN be rejected for "Well, this novel just isn't relevant."

Possible. It's also possible that you'll get an agent for the book you've sweated blood over, who will then use their contacts to find the right publisher, who will then work with you to make your book the best it can be, and the book will go on to make one oodles of money.

Our society is moving quicker, not slower. This is where self-publishing, in my opinion, will overtake the traditional ways of publishing.

Yes, self-publishing does it quicker. But - and I don't think anyone could argue with this - getting out fast does not equate with getting out quality.

Oh, and just a slight correction - it's just "novel", not "fiction novel". Smiley

(contemporary novel, fiction novel, YA novel, thriller novel. . . I'm from Texas. We butcher language something awful.)

But nothing says amateur like "fiction novel". ;)

And yeah, getting sold to a publisher IS a big deal and probably worth the commission alone.  Smiley

Glad you added that little footnote. Kinda like saying, "Oh, and yeah, having a surgeon operate probably saved your life." Smiley Agents have connections - they know which publishers are looking for what and when. They know who to contact and who won't be interested. That is worth a goldmine.

Would that have happened with the traditional literary agent and publisher? Absolutely not, and between them, they have the almost one-thousand rejections to prove it.

And will that happen for most - many - several - some self-publishers? Try "some". Or more likely, "a few".

Competition is good, and for decades and decades, publishers and literary agents have had no competition, no other way to get your book into print, to get read, to get paid for it. Now there is a new way and many in the old guard don't like it. It's making them re-examine how they look at things and how they do things. Smiley

I doubt very much if commercial publishers don't like self-publishers, or if they view them as any kind of competition. They re-examined how they do business because the technology changed and they changed along with it.

Self-publishers (or the gurus and their acolytes, to be more precise) like to paint themselves as knights in shining armor, out to liberate authors from the dragon of trade publishers, and what they tell new authors is basically a fairy tale. There's a vast difference between being an established author trading in on history, and being a neophyte with no presence. There's also a big difference between "it's so easy to get your book out there now" and the time/expense needed to possibly make any money on that book.
Logged

“I'd rather be a could-be if I cannot be an are; because a could-be is a maybe who is reaching for a star. I'd rather be a has-been than a might-have-been by far; for a might-have-been has never been, but a has-been was once an are.” - Milton Berle

Boycott Amazon
Pages: [1] 2 3 4   Go Up
  Print  
 
Jump to:  

Powered by MySQL Powered by PHP Powered by SMF 1.1.2 | SMF © 2006-2007, Simple Machines LLC Valid XHTML 1.0! Valid CSS!